Run To Transcend
This project gave me the opportunity to work with an awesome human and entrepreneur athlete from North Carolina, who’s start up company was in its infancy. In the simplest description, a fitness coaching program, but ultimately incredibly unique in its intersection between the physical training element and the mental fortitude required by athletes to become long distance runners. He focuses not only on getting an athlete physically capable of completing these massive feats through exercise training, but also the meditative side and mental focus that is required to make the difference between success and failure. It took several weeks of playing with different forms that both represented strength, agility and gave a nod to him as the owner, before finally settling on the image of a deer, in its most simplistic form. The color gold was chosen for its correlation to compassion, strength and divine power.
